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	<title>Meena &#124; Medical Practice Management Solutions</title>
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		<title>It’s the Top of the12th: Time to Check Your Hospital’s Box Score</title>
		<link>http://www.healthcaresuccess.com/blog/hospital-marketing-advertising/its-the-top-of-the12th-time-to-check-your-hospital%E2%80%99s-box-score.html</link>
		<comments>http://www.healthcaresuccess.com/blog/hospital-marketing-advertising/its-the-top-of-the12th-time-to-check-your-hospital%E2%80%99s-box-score.html#comments</comments>
		<pubDate>Mon, 19 Dec 2011 04:13:59 +0000</pubDate>
		<dc:creator>HealthcareSuccess</dc:creator>
				<category><![CDATA[Social Presence Management]]></category>
		<category><![CDATA[hospital advertising & PR]]></category>
		<category><![CDATA[hospital branding]]></category>
		<category><![CDATA[Hospital marketing & advertising]]></category>
		<category><![CDATA[social media tools]]></category>

		<guid isPermaLink="false">http://www.healthcaresuccess.com/blog/?p=4181</guid>
		<description><![CDATA[Everyone in healthcare and hospital marketing likes business performance metrics. (Well, nearly everyone.) The benchmark or progress numbers that quantify exactly how we’re doing. It’s how marketing people (and the boss) keep score. Metrics tell us...]]></description>
			<content:encoded><![CDATA[Everyone in healthcare and hospital marketing likes business performance metrics. (Well, nearly everyone.) The benchmark or progress numbers that quantify exactly how we’re doing. It’s how marketing people (and the boss) keep score. Metrics tell us if a project is meeting its goals, or if an advertising campaign is producing results, and sometimes how we [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Symptom-Targeting and Other Healthcare Marketing Trends for 2012 Watch List</title>
		<link>http://www.healthcaresuccess.com/blog/healthcare-marketing-advertising/symptom-targeting-and-other-healthcare-marketing-trends-for-2012-watchlist.html</link>
		<comments>http://www.healthcaresuccess.com/blog/healthcare-marketing-advertising/symptom-targeting-and-other-healthcare-marketing-trends-for-2012-watchlist.html#comments</comments>
		<pubDate>Fri, 16 Dec 2011 04:28:54 +0000</pubDate>
		<dc:creator>HealthcareSuccess</dc:creator>
				<category><![CDATA[Social Presence Management]]></category>
		<category><![CDATA[Doctor marketing]]></category>
		<category><![CDATA[Healthcare marketing & advertising]]></category>
		<category><![CDATA[hospital marketing]]></category>
		<category><![CDATA[social media tools]]></category>

		<guid isPermaLink="false">http://www.healthcaresuccess.com/blog/?p=4168</guid>
		<description><![CDATA[With the approaching New Year, we like to look ahead for emerging trends in healthcare delivery and medical marketing. On our “new technology” list, there are three concepts (among many) that we’ll be watching closely in 2012. Marketing savvy doc...]]></description>
			<content:encoded><![CDATA[With the approaching New Year, we like to look ahead for emerging trends in healthcare delivery and medical marketing. On our “new technology” list, there are three concepts (among many) that we’ll be watching closely in 2012. Marketing savvy doctors, administrators, dentists, hospital marketing and advertising professionals might want to keep these topics on your [...]]]></content:encoded>
			<wfw:commentRss>http://www.healthcaresuccess.com/blog/healthcare-marketing-advertising/symptom-targeting-and-other-healthcare-marketing-trends-for-2012-watchlist.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Big Improvements Can Come in Small Packages: a Hospital Marketing Case Example</title>
		<link>http://www.healthcaresuccess.com/blog/hospital-advertising-public-relations/big-improvements-can-come-in-small-packages-a-hospital-marketing-case-example.html</link>
		<comments>http://www.healthcaresuccess.com/blog/hospital-advertising-public-relations/big-improvements-can-come-in-small-packages-a-hospital-marketing-case-example.html#comments</comments>
		<pubDate>Thu, 15 Dec 2011 04:05:07 +0000</pubDate>
		<dc:creator>HealthcareSuccess</dc:creator>
				<category><![CDATA[Social Presence Management]]></category>
		<category><![CDATA[Doctor marketing]]></category>
		<category><![CDATA[Hospital advertising & public relations]]></category>
		<category><![CDATA[hospital marketing]]></category>
		<category><![CDATA[patient experience]]></category>

		<guid isPermaLink="false">http://www.healthcaresuccess.com/blog/?p=4189</guid>
		<description><![CDATA[A guest post by Randall S. Barton, PhD, Managing Partner, Ideopolis LLC We recently read a great article on the Healthcare Success site titled &#8220;Nobody Expects the Spanish Inquisition”—a Surprising Lesson for Doctor Marketing. It prompted us t...]]></description>
			<content:encoded><![CDATA[A guest post by Randall S. Barton, PhD, Managing Partner, Ideopolis LLC We recently read a great article on the Healthcare Success site titled &#8220;Nobody Expects the Spanish Inquisition”—a Surprising Lesson for Doctor Marketing. It prompted us to write about a prevalent misconception in the medical industry today…that meaningful improvements must be big. In reality, [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Legally Dumb: Should a Doctor or Dentist Sue a Patient for Bad-Mouth Comments?</title>
		<link>http://www.healthcaresuccess.com/blog/dental-marketing-public-relations/legally-dumb-should-a-doctor-or-dentist-sue-a-patient-for-bad-mouth-comments.html</link>
		<comments>http://www.healthcaresuccess.com/blog/dental-marketing-public-relations/legally-dumb-should-a-doctor-or-dentist-sue-a-patient-for-bad-mouth-comments.html#comments</comments>
		<pubDate>Wed, 14 Dec 2011 04:21:55 +0000</pubDate>
		<dc:creator>HealthcareSuccess</dc:creator>
				<category><![CDATA[Social Presence Management]]></category>
		<category><![CDATA[Dental marketing & public relations]]></category>
		<category><![CDATA[healthcare marketing and public relations]]></category>
		<category><![CDATA[Healthcare public relations & PR]]></category>

		<guid isPermaLink="false">http://www.healthcaresuccess.com/blog/?p=4160</guid>
		<description><![CDATA[If a professional reputation is to be protected at all costs, should a healthcare provider file a lawsuit against a patient for a negative online review? From time to time we see news items about doctors or dentists who threaten legal action against pa...]]></description>
			<content:encoded><![CDATA[If a professional reputation is to be protected at all costs, should a healthcare provider file a lawsuit against a patient for a negative online review? From time to time we see news items about doctors or dentists who threaten legal action against patients. But suing a patient for a negative comment (or comments) is [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Where to Find an Army of Reps to Deliver Doctor Referrals</title>
		<link>http://www.healthcaresuccess.com/blog/physician-liaisonpractice-representative/where-to-find-an-army-of-reps-to-bring-you-doctor-referrals.html</link>
		<comments>http://www.healthcaresuccess.com/blog/physician-liaisonpractice-representative/where-to-find-an-army-of-reps-to-bring-you-doctor-referrals.html#comments</comments>
		<pubDate>Mon, 12 Dec 2011 04:46:37 +0000</pubDate>
		<dc:creator>HealthcareSuccess</dc:creator>
				<category><![CDATA[Social Presence Management]]></category>
		<category><![CDATA[Doctor marketing]]></category>
		<category><![CDATA[hospital-physician relations]]></category>
		<category><![CDATA[Physician Liaison/practice representative]]></category>
		<category><![CDATA[physician relations]]></category>
		<category><![CDATA[practice marketing]]></category>

		<guid isPermaLink="false">http://www.healthcaresuccess.com/blog/?p=4149</guid>
		<description><![CDATA[Not so long ago, only a few hospitals and medical practices had some sort of “ambassador” on their staff. But as healthcare marketing and delivery systems have changed in recent years, this occasional and sometimes informal position has evolved sig...]]></description>
			<content:encoded><![CDATA[Not so long ago, only a few hospitals and medical practices had some sort of “ambassador” on their staff. But as healthcare marketing and delivery systems have changed in recent years, this occasional and sometimes informal position has evolved significantly. Practices, hospitals and health systems large and small have hired physician liaisons for the primary [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
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